Social Media for Hostels
A Guide to Social Media for your Hostel Marketing
It genuinely amazes me how many times I try to find the Twitter page for a hostel, only to find that it doesn’t exist. Twitter has an average of 304 million monthly active users, whilst 90% of marketers have indicated that their use of social media has generated more exposure for their business.
The quality of social media management in the hostel industry varies from the very best to the very worst, but with this guide and some examples of hostels I believe to be using social media in the best way possible, I hope to encourage more of you to engage with your guests online as well as offline!
Why do hostels need social media?
Hostels are no longer marketing primarily to large primary school groups of children or hikers in a rural setting.
Now a growing accommodation provider for the youth and student travel sector, hostels need to learn to communicate in the same way that their guests do: via social media.
- 78% of social media users are influenced by brand social media accounts
- 21.15% of the online conversation concerning hotels takes places on Facebook
- 70% of Instagram users have said they have looked up a brand on Instagram
What does the guide cover?
This guide focuses on why you need to be taking social media seriously for your hostel marketing, and how you can begin to do so with simple tips and hacks.
Covering the ‘Big Three’ platforms, the guide focuses on Twitter, Facebook, and Instagram and digs in to the areas within each platform that many hostels lack performance.
Click here to view the contents.
You will also be given access to bonus worksheets:
- A customer profile template
- A social media content calendar
As well as valued information within the guide that will provide you with:
- Social media content ideas
- Types of content that get shared
- The key to monitoring your brand online
Do you need this?
Answer the following questions:
- Do you have personal social media accounts?
- Do your friends have personal social media accounts?
- Do you think your guests have social media accounts?
If the answer to any of those is yes, and you still haven’t prioritised social media within your hostel marketing plan, then you need this guide.
The best part?
It’s free!
Just fill out the form below to receive your free guide to hostel marketing with social media…